NIVEA CELLular Anti-Age Collection

NIVEA has launched CELLular Anti-Age – the new face care product range designed to stimulate cellular vitality and help women rediscover the feeling of youthful looking skin.

Using NIVEA's 100 years of skincare expertise and tested with over 8,500 women, the new NIVEA Cellular Anti-Age collection is one of NIVEA's most advanced formulas ever. Developed for consumers who have high expectations from a performance anti-age product, NIVEA Cellular Anti-age answers their needs by containing a unique, advanced formula that works in harmony with the skin to help skin cells behave younger and reignite skin's youthful look.

'At NIVEA, we know that today's women want to embrace the positivity and beauty in ageing by using products which enhance, not cover their skin and make them feel confident in their skin," said NIVEA Skin Expert, Robyn Hutch.

'As we get older, the metabolic processes of our cells slow down, therefore the skin starts to age because skin renewal is slower. Our new CELLular Anti-Age range teaches skin to behave younger, rejuvenating cells with youthful energy to promote revitalisation, hydration and resilience," said Hutch.

Cellular Anti-age harnesses the power of a unique combination of ingredients that work with women's skin cells to improve skin renewal:
Hyaluronic acid: Hyaluronic acid occurs naturally, particularly in young skin, and also in joint fluid where it cushions and lubricates joints. It is known to increase cells' ability to bind water, giving skin a plumper, firmer appearance. It has the ability to hold up to 1,000 times its weight in moisture, so when used in cosmetics, your skin looks plumper and wrinkles appear smoother.
Creatine: Creatine is a nitrogenous organic acid, consisting of 3 amino acids L-arginine, glycine, and L-methionine. It is produced in the liver and helps to supply energy to cells all over the body.
Magnolia Extract: Magnolia bark extract is a potent antioxidant, obtained from the bark of the plant Magnolia officinalis. It contains high amounts of organic compounds Magnolol and Honokiol.

The NIVEA CELLular Anti-Age face care range is available now and includes the following products, each containing the advanced skin regenerating formula:
Facial Day Care (SPF15) – with regular use, this formula reduces wrinkles, improves firmness and skin renewal, replenishes skin and leaves it feeling smooth and silky. The SPF 15 & UVA protection system helps to protect skin from UV-induced photo-ageing, cell damage and age spots.
Facial Night Care – this caring formula supports skin regeneration during the night. With regular use, this formula reduces wrinkles, increases firmness and improves skin renewal. The rich texture softly melts into the skin and is quickly absorbed.
Eye Care – this light-weight formula is especially designed for the delicate skin around the eyes. It replenishes the sensitive skin, smoothing fine lines and leaving skin looking immediately refreshed.

NIVEA CELLular Anti-Age is available now with the following recommended retail price:
$27.99 for Day Care cream (50ml)
$27.99 for Night Care cream (50ml)