Pledge to Try Veg is the theme of this year's Week and Australians are being encouraged to make a pledge either to try a plant-based meal, increase their plant based meals or commit to eating vegetarian for the week by visiting Vegetarianweek.com.au.

For every pledge, one dollar will be donated to the Great Barrier Reef Foundation to help fund research into protecting it threats such as rising water temperatures and water acidification. If left unchecked, such issues could cause major problems such as coral bleaching and damage to reef ecosystems.

An impressive line-up of celebrities including Sami Lukis, Brett Lee and Stephanie Gilmour is supporting us by making a Pledge to Try Veg to boost awareness of the health benefits of plant based foods, the effect of meat consumption on the environment, and to raise vital funds to help save the Great Barrier Reef from destruction due to climate change.