Max Factor Lipfinity Long Lasting Lipstick

A fan of Max Factor Ruby Red, Marilyn Monroe is the beauty icon who inspired women the world over to wear red lipstick. Inspired by her iconic look, Max Factor launches its latest lip innovation with NEW Lipfinity Long Lasting Lipstick – a no-compromise long wear lipstick, delivering moisturising, bold colour that stays looking luscious all day long.

The recent Max Factor Glamour Exposé shows that almost half of Australian women are hesitant to wear a striking, bold lip as they are frustrated by having to reapply throughout the day, with a fifth of women put off by the way their lipstick colour fades throughout the day. Now, feeling lip conscious is a thing of the past with the introduction of Max Factor Lipfinity Long Lasting Lipstick - its first one-step, long-lasting lipstick for rich, gorgeous lasting colour that keeps lips feeling soft and moisturized, lasting for up to 8 hours.

'As a makeup artist I'm always on the lookout for a lipstick that packs a colour punch for shows and red carpet while also being really long wearing.  Max Factor Lipfinity Long Lasting Lipstick gives me the high pigmented colour I want in a long lasting formula while also feeling moisturising on the lips. For statement lips with no touch up required, my favourite colour is Ever Sumptuous."
Liz Kelsh, Max Factor Australia Head Make-up Artist

Embellish Lips with Opulent Shades for SS15

Handcrafted, textured, and occasionally bejeweled fabrics featured in several designers' collections for SS15, with some drawing on the diverse heritages of Japan, China, and Spain. The richness of embellishment in the garments was brought to life with the power of a bold lipstick; models paraded the catwalks as warrior-women, exuding a sense of strength.

From the bright orange-reds, lavish purples and the dusty pink lips seen during New York Fashion Week to the truly classic reds seen across the lavish shows in Paris, the multitude of luxuriously rich shades in the Lipfinity Long Lasting Lipstick line-up allows women to power up their own make-up look and embrace the stand out SS15 trends. Backstage, Max Factor Creative Design Director Pat McGrath's secret to the ultimate bold lip is layering lipsticks for deeper colour and a multi-dimensional effect.

'Try layering a deep-toned burgundy on top of a true red for a rich and opulent lip that's so on trend for 2015. Apply Lipfinity Long Lasting Lipstick in Just Deluxe first using a brush then, using your fingertip, dab a deeper burgundy shade such as Always Elegant keeping within the centre of the mouth and blot with a tissue to meld the colours together." Pat McGrath comments, 'Alternatively, create a more stained lip effect, apply colour in the centre and fade it outwards so it is undefined at the outer rim of the lips."

Whatever the look, the breakthrough moisture-replenish formula glides effortlessly across lips for a cashmere-soft feel, leaving vibrant colour that lasts for up to 8 hours.

A New Generation Long Lasting Formula

Lips are the only area of the face that doesn't produce sebum; a natural moisturiser for the skin. Little do many know; the majority of long wear lipsticks available today contain solvents that leave lips feeling dry and resulting in -colour crumble' throughout the day.

With its highly nourishing oil-based, emollient-rich formula, new Lipfinity Long Lasting Lipstick is Max Factor's next generation long lasting formula. The advanced, high pigment formula contains over 60% skin conditioners and emollients fused together with two new film formers that form a network through the rich formula, improving strength and long wear. One application ensures a gorgeous lip transformation with no need for touch ups.

The Ingredients for Luscious Lips

Shea Butter – a gentle and effective moisturiser used for centuries to protect the skin

Squalane - a highly moisturising anti-oxidant extracted from plants that works in the same way as the skin's natural sebum

Acetylated Lanolin – a non-drying organic compound produced from the oil found in sheep wool used for its moisturising and waterproofing properties

New Max Factor Lipfinity Long Lasting Lipstick is available in a total of 7 shades, RRP $23.95.

Stockists – 1800 181 040 or www.maxfactor.com.au, Priceline, Target, Big-W, selected Myer and Pharmacy stores.

Shades
Evermore Sublime 20

Ever Sumptuous 25

Just Deluxe 35
So Vivid 45

Evermore Lush 60

So Luxuriant 65

Always Elegant 70