Magnum Pleasure Pop-Up Store

Magnum is putting the power in the hands of ice-cream lovers with the unveiling of the Magnum Melbourne Pleasure Store. With international success in New York, Milan, Shanghai and Sydney, Magnum Melbourne offers Pleasure Seekers a unique and indulgent -Make My Magnum' experience, allowing them to experiment and design their own personalised Magnum ice-cream.

With a blank canvas in the shape of creamy vanilla or chocolate truffle ice-cream, Pleasure Seekers choose a decadent coating of the finest white, milk or dark cracking Magnum chocolate. Then, they can let their creativity – and tastebuds – run free by choosing from 18 unique toppings to create their favourite flavour combinations, from salted pretzel to rose petals. The Magnum is then drizzled and topped off with a chocolate coin to create the ultimate Magnum taste sensation!

Watching their delicious creation come to life from Magnum's energetic -Pleasure Makers', customers can see every dip, shake, sprinkle and drizzle. Once their bespoke Magnum has been created, they can capture and share their custom design with friends.