Mad Women

Man Women

Mad Women is a tell-all account of life in the New York advertising world of the 1960s and 70s from Jane Maas, a copywriter who succeeded in the primarily male environment portrayed by the hit TV show Mad Men.

Fans of the show are dying to know how accurate it is: did people really have that much sex in the office? Were there really three-martini lunches? Were women really second-class citizens?
Jane Maas says the answer to all three questions is unequivocally yes.

Based on her own experiences and countless interviews with her peers, Mad Women gives the full story, from the junior account man whose wife nearly left him when she found the copy of Screw magazine he'd used to find "entertainment" for a client, to the Ogilvy & Mather agency's legendary annual sex-and-booze filled Boat Ride, from which it was said no virgin ever returned intact.

Wickedly funny and full of juicy inside information, Mad Women also tackles the tougher issues of the era, such as equal pay, rampant jaw-dropping sexism, and the difficult choice many women faced between motherhood and their careers.

Jane Maas began her advertising career at Ogilvy and Mather as a copywriter in 1964 and eventually became a creative director and agency officer, leaving in 1976 to become a Senior Vice President at Wells Rich Greene. She was named president of the New York advertising agency Earle Palmer Brown in 1988. A Matrix Award winner and an Advertising Woman of the Year, she is best known for her direction of the "I Love New York" campaign.

She is the author of Adventures of an Advertising Woman and co-author of the classic How To Advertise, first published in 1977, which is still in print and has been translated into 17 languages. Today, she serves as marketing consultant to a number of Fortune 500 companies and conducts marketing seminars for the Association of National Advertisers.

Man Women
Harper Collins Australia
Author: Jane Maas
ISBN: 9780732295400
Price: $27.99