LUSH #GayIsOK Global LGBT Rights Campaign

LUSH #GayIsOK Global LGBT Rights Campaign

 

From 25th June – 5th July 2015, 825 LUSH shops across the world will ask their customers 'What if your love was illegal?" and encourage them to post selfies with the campaign's fundraising product, Love soap ($7.50 AUD for a 120g bar) - a gold soap scented with LUSH's Love fragrance - telling the world why they think #GayIsOK. However LUSH are unable to sell this soap in around 100 of their shops across the world because of anti-gay legislation in these countries. As the soap has a positive affirmation regarding gayrights, it is also not legal in many markets.

 

Lesbian, Gay, Bisexual and Transgender (LGBT) equality work, especially in the places where it is most needed, is massively underfunded. By purchasing the Love soap you are supporting
grassroots LGBT groups fighting for equality all over the world daily. The #GayIsOK campaign aims to raise $500,000 (AUD) through profits of the soap. $100,000 will be donated directly to All Out for their campaigning efforts across the world. With the rest, we will be inviting LGBT groups to apply for grants up to $20,000 via All Out's website.

 

'All Out's 2.2 million members organize every day to build a world where no person has to sacrifice their freedom or dignity because of who they
are or who they love. Thanks to Lush, we'll make sure that millions more know about this human rights crisis – and provide desperately needed
funds to groups fighting for love and equality around the world." - Andre Banks, All Out Executive Director

 

By taking action on an All Out campaign, here are some of the things you're fighting for:
Ending laws that make it illegal to be gay
Protecting all families
Stopping anti-gay and anti-trans discrimination and violence
Letting all people self-identify their gender without fear
Enabling lesbian, gay, bi, and/or trans people, and their friends and family, to speak out for equality openly and freely

 

Join the conversation!
@lush_ausnz
@allout
#GayIsOK

The #GayIsOK campaign will run in 825 LUSH shops and LUSH Online from 25th June - 5th July 2015, kicking off with a 24 hour marathon of activities across the globe. The campaign aims to reach 10,000,000 people on social media by 5th July with its message #GayIsOK