Consumers, brands and retailers will be celebrating all things Organic this month, as Organic Awareness Month takes place to raise awareness for organic products across a range of industries – including fresh produce, food and drink, cosmetics, skincare, household and laundry goods, and even baby foods – while also helping Australians to feel confident and self-assured that their organic purchases are truly organic.
Driving the movement and the switch to certified organics are health and environmental factors, with many Australians now thinking carefully about what they are putting into their bodies, the products they are using on their skin, and the effect this has on their health but also on the planet, with organic standards prohibiting the use of harmful synthetic agricultural chemicals like pesticides, fungicides and herbicides.
Findings released earlier this year by the organic industry's peak body, Australian Organic, and conducted by the University of New England, Mobium Group and Nielsen Research, showed an uptake in household food shopping allocated to organics, with now more than 6 in 10 Australian households claiming to buy organic in any given year..
"Our market report shows that there is a growing awareness, and purchase of organic year on year, which is fantastic to see," said Australian Organic General Manager, Sue Willis.
"Consumers, in particular millennials and those diagnosed with a health condition, are beginning to really appreciate the state of their wellbeing, and therefore turning to organics to support their health.
"This is really inspiring as ultimately, these millennials are shaping attitudes towards food that will cement as their purchasing power increases, and that they will then pass on to their own children now or in years to come," Willis continued.
Currently worth $2.4 billion, the organic market is booming. Australians are, per capita, the world's 16th highest spenders on organic products, averaging US$20.40 (A$26) a year per person, with Australia holding over 35 million hectares of land under certified organic management, accounting for 62 per cent of the world's organic farmland. In addition, exports to China and other overseas markets are taking off, providing huge opportunity for the industry.
Championing the Generation Y movement is author, nutritionist and health influencer Lola Berry, who attributes her health-conscious lifestyle to growing up in today's society where obesity levels are on the rise.
"For me, the organic path was about feeling good and nourishing my body with real foods and products that were free from toxins and chemicals, and made without synthetic colourings, preservatives and additives, which I know may have a harmful effect. I wanted to honour my health and feel the best I could feel.
"I definitely feel and notice a difference today – when I eat well, and eat foods loaded with quality nutrients, my skin is noticeably clearer, I sleep better, my immunity improves, and I generally feel healthy, energetic and happy," Berry said.
"Choosing to support certified organic means we are taking care of not only our own health but that of the planet – we are supporting organic farmers, producers and processors who are doing the right thing for our environment, our workers and animals as well as building a sustainable future for all Australians.
"To know whether a product is Certified Organic when shopping, I look for the Australian Certified Organic Logo – 'The Bud' which gives me the confidence that the product is 100% organic," Berry added.
Ms. Willis urges consumers to look for the trusted 'Bud' logo when purchasing organic products – this saves time browsing at the store and reassures that the product is 100% certified organic, so you can trust that you are purchasing an authentic organic product.
An organic certification logo increases the confidence of shoppers by showing them that the product is genuine and has been tested to be: free-range, not genetically modified, pasture-fed, water efficient and biodiversity friendly, as well as being free from synthetic pesticides, herbicides, hormones and antibiotics," said Willis.
Organic Awareness Month is held annually and is the biggest event of the year where the organic industry highlights, promotes and supports the products, brands and retailers who proudly wear an organic certification logo like the Australian Certified Organic "Bud" logo.
Question: What message would you like to spread during Organic Awareness Month?
Lola Berry: I think if we can teach people that it's easier than they'd think to go organic then that's really exciting. You can get great organic produce not just form specialty health stores but local famers markets and even supermarkets. It's pretty empowering to know that you can vote with your dollar and if we start buying the products that we believe in; organic products which share our value system then anything is possible!
Question: What were the first changes you saw when you began your organic journey?
Lola Berry: I definitely feel and notice a difference today – when I eat really well, foods with the right nutrients, my skin is noticeably clearer, I sleep better, my immunity improves, and I generally feel healthy, energetic and happy. The biggest thing is my moods; I'm a much nicer person when I'm feeling vital and healthy.
Question: Why is choosing organic so beneficial, for our health?
Lola Berry: Knowing that what you are putting into your body is free from harmful pesticides, herbicides, hormones, antibiotics and chemicals was enough for me to make the switch. Going organic mean that you are avoiding the hormones added to meat and chicken, the pesticides and herbicides sprayed onto fruits and vegetables to make them last longer and to look shiny, and GMO ingredients added to stocks and sauces. For me, the organic path was about feeling good and nourishing my body with foods and products that were free from toxins and chemicals. I wanted to honour my health and feel the best I could feel.
Question: What's the difference between organic and non-organic produce?
Lola Berry: Always check the label and seek out the certification mark. In particular, look for Australian Organic's 'Bud' logo, otherwise another certification mark to ensure it is a genuine organic product. Every Australian Certified Organic logo displayed on organic products as a certification number unique to the producer or processor, so you know it has been tested to be organic. So you have to be a bit of a detective but its well worth it to learn about what you're putting in and on your body.
MORE