Burberry today announces that British actress Lily James will be the new face of My Burberry fragrances, marking her first ever global advertising campaign.

Lily's debut for Burberry will be revealed in August 2016 with a film and series of images shot by Mario Testino for the global launch of My Burberry Black, an intense and sensual new fragrance for women.

Lily James said: 'I am thrilled to be officially joining the Burberry family. I am so proud to be British, so it really means a lot. Shooting
my first campaign was so special – I don't want to give away too much but I had a lot of fun showing a different side of myself…"

Burberry Chief Creative and Chief Executive Officer Christopher Bailey said: 'I'm so delighted to have worked with the very lovely and clever Lily James on our new My Burberry campaign. I have admired her work for quite some time and was bowled over by her wonderful charm and her warmth when we met so it was a treat to have had the opportunity to collaborate on this shoot together."

Lily James will be following in the footsteps of British models Kate Moss and Cara Delevingne who are the current faces of My Burberry.