Leapfrog LeapBand

LeapFrog, the leader in educational entertainment, will soon unveil LeapBand, the first wearable physical activity tracker designed just for kids that encourages fun, active play and healthy habits while nurturing their very own personalised virtual pet.

LeapBand gets kids moving and having fun with 50 different activities and challenges, tracking their physical movements so the more active they are, the more points they earn with their virtual pet.

The LeapBand's fit-band style is designed with kids in mind. Hi-tech features include a built-in accelerometer, high-resolution colour screen, rechargeable battery and water-resistant design, making it the ultimate activity wearable for kids. It also doubles as both a digital and analogue watch.

'We understand that helping a child reach their full potential not only includes helping them learn numbers and letters, but encouraging them to establish healthy habits and get the exercise they need every day through play," said Dr. Jody Sherman LeVos, director of LeapFrog's Learning Team.

'LeapBand is a great way to get kids up and active and help them develop a strong foundation for a healthy lifestyle. LeapBand takes inspiration from the growing trend of adult fitness wearable technology and makes it perfect for kids, by bringing the fun and play of physical activities to life with their very own virtual pets."

'One of the best parts of the LeapBand experience is that kids will have so much fun playing they may not realise all of the physical exercise they are experiencing and the healthy habits they are learning."

LeapBand comes with eight different customisable pets from LeapFrog's popular Pet Pals characters – a cat, dog, dragon, monkey, panda, penguin, robot and unicorn – which can be customised by colour and name.

With their very own virtual pal, kids can play 10 preloaded active games and challenges with access to 40 additional free challenges. As they move and earn points, kids can unlock each of the additional eight pets. They can earn virtual toys for their pets as they stay engaged and learning with mini-games including Pet Boogie, Pet Chef and Pet Salon.

Kids will have fun completing a variety of activities including 'Walk like a crab," 'Spin like a helicopter" and 'Pop like popcorn" no matter where they are. LeapBand activity challenges are designed to keep kids active by tapping into their own individual movements without any extra equipment required.

Extend the Fun!

In addition to the active play on LeapBand, the fun is extended to include a free downloadable companion app called the Petathlon™. In the Petathlon app, kids can compete as their virtual pet in six mini-games including archery, surfing and bobsledding, winning extras like medals and new tracksuits for their virtual pet. The Petathlon app is available for download to a child's LeapPad Ultra, or any iOS or Android smartphone or tablet#. Additional activities and challenges are free and available for download via LeapFrog Connect for LeapBand.

Availability
Suitable for children 4 to 7 years, LeapBand will be available for $59.99*ea in green and pink from 1 September 2014, from all major retailers and independent toy stores across Australia.

For further information on LeapFrog and its products, visit www.leapfrog.com.au, or check out the LeapFrog news on Twitter @LeapFrogAus and Facebook @ LeapFrog Australia.

For customer enquiries or more stockist information please contact Funtastic's free-call Customer Care Line on 1800 244 543.