Ku Shu Shu

Ku Shu Shu

Luxurious stretch-woven silk, one-of-a-kind prints and attention to detail in design; the launch of local lingerie label Ku Shu Shu targets the discerning woman who loves classically beautiful lingerie.

Ku Shu Shu - which means "it is hot" in the African Xhosa language - is the brainchild of Sydneysider Judy Anderson who has over 20 years global experience in lingerie design and construction, with her designs being sold in department stores in London, Sydney and the USA.

Judy nurtured a desire to start her own boutique lingerie and loungewear label for many years and finally, in 2010, that dream is realised, with KU SHU SHU now available in-store.

The label's ethos and design draws upon Judy's passions for art and literature and her obsession with the history of garment construction.

Heavily influenced by her favourite eras - opulent 18th century costume, the 1920s jazz age and the hourglass 1950s New Look - Ku Shu Shu contains unique pieces, created for the wearer to cherish for many years.

Ku Shu Shu's defining inspiration is the beauty of nature, a concept that has been brewing since Judy's childhood spent horse-riding outdoors and observing her mother's bountiful home garden. This interest was furthered through extensive overseas travel across five continents.

Then a stroll though her local neighbourhood - where she stopped to admire a heritage cottage and its beautiful spring garden full of flowers - crystallised that vision into the four ranges per year that will mirror nature's seasons.

"Nature's clever use of colour always amazes me," says Judy, "as it tends to break all the rules. Colours that should seemingly clash somehow work together to create fabulous floral fashion."

To this end Judy has created her own original limited edition floral prints; Winter Magnolia and Autumn Rose include sensual digital placement print camisoles that can be worn as lingerie, outerwear or sleepwear.

"I love to design pieces that are special, collectable but still highly wearable," continues Judy. "The Autumn Rose and Winter Magnolia prints are designed to evoke a feeling, capturing the joy I felt when I gazed at that beautiful garden."

Also launching are two classic silk collections - Ballerina Pleat and Silk Tales - which include bras, bikinis, G-string, corset, chemise and two camisoles. Available in the easy-to-coordinate colours of black, corsetry pink and blue steel, these wearable pieces are made unique with mesh frills, velvet bows and pleating details.

Both are innately feminine collections which will appeal to the fashion forward as well as the vintage lover, and the gorgeous silk fabric used flatters all figures and allows for a comfort of wear perfect for dressing up and lounging around.

The bras are currently available in sizes 10 - 14 B/C/D and the other pieces in S/M/L, with further sizes to be rolled out with future collections.

A boutique collection of luxurious stretch woven silk lingerie and loungewear, Ku Shu Shu was launched in Sydney in 2010 by designer Judy Anderson. Judy grew up amongst the spectacular scenery of northern NSW and, upon finishing school, she enrolled in Fashion College, where her passion for design was nurtured and a talent for lingerie construction led her to her first job as a pattern-maker and designer for a leading Australian label. Her training in bras and corsetry construction was comprehensive and led to a twenty year career working with leading companies including Berlei, Marks and Spencer and Gossard in Australia, the United Kingdom, Portugal, the United States, France and Asia.

Judy's working travels and collaborations with many wonderfully talented people inspired her to create her own unique label, Ku Shu Shu, which reflects and draws upon the styles she admires.
www.kushushu.com