Jimmy Choo ILLICIT

Jimmy Choo ILLICIT

Evoking an audacious and enigmatic spirit, ILLICIT awakens the senses, calling out to every woman who dares to live life to the full, relishing in the joy of experiences that balance on the edge of risk. Awakening a provocative nature that simmers below the surface the name symbolises a confident woman in charge of her own destiny unafraid to challenge the status quo. Tempting, seductive, risk-taking and totally in control she is a force to be reckoned with. In the advertising campaign, this Jimmy Choo woman is embodied by the singer, model and actress Sky Ferreira.

The story

Introducing a brand new fragrance to the Jimmy Choo parfum portfolio, ILLICIT is everything a girl aspires to be and more. Alluring and mesmerising, ILLICIT is an instinctively seductive fragrance. Unashamedly bending the rules without breaking them, she is dancing till dawn, the heart and soul of every party, she lives in the moment. 

'ILLICIT embodies the daring spirit of the Jimmy Choo woman. She is alluring, hypnotic and lives her life to the full. Sky perfectly portrays these qualities with her uninhibited personality and appetite for fun." Sandra Choi, Creative Director Jimmy Choo.

Punchy and provocative but with an underlying sweetness, ILLICIT is hypnotic and innately feminine. Like a bite of the forbidden fruit, this tempting golden elixir exudes a confident and alluring character. Turning heads and igniting attention, it plays on the senses, teasing and tantalising in a swirl of playful seduction. Forget standing on the side-lines, ILLICIT is about taking centre stage and setting pulses racing.

The fragrance

An entirely unique olfactory experience, comforting ginger flirts with feminine rose and sophisticated jasmine before drying down to reveal the perfume's pièce de résistance – a gourmand honey-amber accord. Intertwined with a thread of sandalwood to mellow and smooth the sweetness, it envelops the wearer in a swathe of sensory pleasure.

Keen to conjure up a unique accord that could permeate the skin from the first spritz, ILLICIT was developed by the perfumeur Anne Flipo.

'I imagined a remarkable yet audacious fragrance, with a tempting signature. That's why I decided to lay down a fizzy start and floral heart on a unique honey-amber structure. Built around sensuality and addiction, it offers radiance and timeless elegance."

Effortlessly melting into the skin to create a veil of mystique, this modern floriental is edgy enough to wear with leather but elegant enough to spritz on silk. Truly divine. Truly Illicit.

Top : Ginger and Bitter Orange

Heart : Rose and Sambac Jasmine

Bottom : Honey-amber accord and Sandalwood

The bottle

Strong, multi-faceted and intricate, ILLICITS crystal bottle mirrors the architectural silhouette of an art deco style crystal glass tumbler. With raised rivets around the base, the luxurious golden perfume glints from within contained by a striking square silver top. Cool and contemporary, the bottle makes for a striking display piece to adorn dressing tables.

The packaging

Inspired by the gold faceted leather that features in the Jimmy Choo Spring/Summer 2015 collection it evokes a glamorous spirit with a hint of rebellion.  

The face

With a career that begun online, Sky Ferreira is ILLICIT personified. Sky's Californian spirit, rock style and fearless attitude made her a natural choice for ILLICIT, a confident woman who lives the life she dares.

'I've never had a set way of doing things which works because it's always exciting, always different. I believe every woman should live the life she dares, I don't set boundaries for myself and my music is similar – a bit edgy but lots of fun; just like the fragrance. Scents are very important to me and ILLICIT evokes sensuality and confidence. I spray it before I play on stage and my nerves disappear." Sky Ferreira.

The advertising campaign

Shot in Hollywood, Los Angeles by renowned photographer, Steven Klein, known for his rebellious repertoire, Sky's non-conformist attitude is captured on camera. Soft pink lighting with a muted LA backdrop provide the ultimate canvas for her bleach blonde hair and bold brows creating a truly captivating shot. Wearing nothing aside from heels and underwear Sky clutches a giant bottle of ILLICIT, it's the only accessory she needs to face her audience.

The Collection

Jimmy Choo ILLICIT Eau de Parfum 40ml, $70

Jimmy Choo ILLICIT Eau de Parfum 60ml, $105

Jimmy Choo ILLICIT Eau de Parfum 100ml, $145

Available exclusively to Myer from September 2015, and from David Jones and all other retailers from October 11th 2015. For stockists please call 02 9695 5678.