Jack London

Jack London

Mod Rocker label Jack London has men reaching for their laptops with the announcement of their online store: www.jacklondon.com.au/shop.

Designer Karl Bartl sees the brand "for the kid living on the pulse of the city. Jack London represents a modern feeling of life, an unrestrained street cool and strength."

Past collections have been defined by a slim silhouette, attention to detail and rock and roll aesthetic. Jack London Spring/Summer 2012 is no exception. Inspiration for the SS12 collection is influenced by the Beatnik look inspired by the 1950's seashore of England, and the Nautical look of the New York Ivy League.

Bright colored chinos are paired with oxford shirts and striped tee's are worn under sharkskin suits.

Now having concession stores in David Jones and stand-alone stores in Melbourne, Adelaide,Perth and Sydney, Jack London's reach is ever expanding with the launch of their new online store: www.jacklondon.com.au/shop.