To mark the 30th birthday of BILLY, the world's most versatile bookcase, IKEA is creating the world's longest outdoor bookcase on Bondi beach, on Sunday 31 January 2010 from 6am - 6pm.

For one day only, Bondi beach will be transformed with 30 BILLY bookcases snaking their way along the sand, featuring 1000's of books to choose from.

To take a book, people are invited to swap one of their books for a book from BILLY's shelves OR make a gold coin donation, with all donations going to The Australian Literacy & Numeracy Foundation.

With books for all ages and tastes available, there's something for everyone to read on the beach this summer. So get your swimmers ready, slop on the sun cream and hit Bondi for some BILLY on the beach action!

Everyone who participates receives a voucher for $30 off a limited edition BILLY JADER bookcase.