More than 320 million people go to Pinterest every month to do something–decorate a room in their home, plan a trip or their wedding. But people also come to feel something. Quotes are the third most popular search term on Pinterest, as people are looking for ways to feel more inspired or motivated, or less alone or down. Because life isn't always inspiring. According to the World Health Organization, one in four people will be affected by mental health issues in their lifetime, and more than 300 million people today suffer from depression. Nearly two-thirds of people with a known mental disorder never seek help from a health professional.
We see this reflected online, too. As people look for ways to cope with their emotions, searches for anxiety quotes increased 8x year-over-year, and searches for how to support someone with depression have doubled. Sometimes, you need more than an inspirational quote. That's why we're going a step further to offer tools people can use on a regular basis to help manage their emotions, and we hope they leave Pinterest feeling a little bit better.
Question: Are you surprised that people are using Pinterest to cope with their emotions?
Ifeoma Ozoma: Honestly––no. Pinterest is deliberately designed to give people the space to focus on themselves and visualize the things they want to do in their lives. It's a personal media service, not social media. So, it's not surprising that people are exploring their feelings and interests on Pinterest, including their emotions or how they express themselves.
Question: What are some of the top searches that represent this data?
Ifeoma Ozoma: Everyone knows that Pinterest can help you plan a holiday or decorate a home. But, people aren't just coming to do something, they're also coming to feel something. Regardless of whether they're feeling happy and optimistic––or if they're not––people come to feel more inspired. This is reflected in what people search for on Pinterest. For example, "quotes" is our third most popular search term. People want to feel more inspired ("inspirational quotes" is number 22), more motivated ("motivational quotes is number 38) and more human ("life quotes" is number 34). People also look for ways to cope with their feelings of anxiety (searches for quotes about anxiety are up 8x year-over-year) or support a family member or friend going through hard times (searches for how to support someone with depression have doubled year-over-year). That's why at Pinterest, we built a more compassionate search experience that tries to address a broader range of emotions and give people tools to manage them through evidence-based practices.
Question: Can you tell us about the tools Pinterest offers to users to help them feel better?
Ifeoma Ozoma: Each activity offers an evidence-based way for someone to improve their mood, including steps to help someone relax, feel self-compassion or manage difficult emotions. People will see a prompt to explore these practices if they search for things like "stress quotes," "work anxiety" or other terms that indicate they might be feeling down. They can also be accessed any time by searching #pinterestwellbeing.
Question: Why did Pinterest implement these emotional well-being activities?
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