Hallmark's Cheer 'Em On Collection

Hallmark's Cheer -Em On Collection

With backpacks full of new pencils, binders and glue, kids might think they're ready to take on the first day of school. But, sometimes kids need more than the standard school supplies to face the exciting and challenging times the upcoming year holds. That's why Hallmark offers new types of school supplies - emotional school supplies - that help parents encourage and build confidence in their kids now and all year long.

"The start of a new school year can be overwhelming for kids and parents alike," said Hallmark spokesperson, Catherine Hansen. "We're proud to offer resources, including and beyond cards, that help kids transition back to school and connect with friends, while giving parents tools to support their children."

Hallmark's Cheer -Em On cards offer words of encouragement and support to help parents tell their kids they are proud of them or to wish them luck for their first day back at school.

Parents can easily slip a card in a child's school bag, textbook or lunch box, so he or she can find it later and hold onto it all day.

Hallmark's Cheer -Em On Collection includes a range of cards, notecards and bite sized lunch box notes ranging from $3.99 - $5.99RRP and are available at selected Target, Kmart and Toys -R' Us stores.