Go-To Pop-Up Stores

Zoë Foster Blake's all-natural skin care brand, Go-To, heads into selected Westfield Shopping Centres this month for a series of pop-up stores.

As Go-To is an online only retailer, the pop-ups will allow customers a chance to test and try the products in Real Life, familiarise themselves with the range, and feel part of the brand's unique sense of fun and friendliness. 'Being an online retailer works brilliantly for us," says Foster Blake. 'The Go-To girl is happiest when she is online, and we love creating a unique experience for her both via our website, and when our products arrives at her door. But we thought it might be fun to take Go-To into the traditional retail environment, to show her off, obviously, but also to give those people who don't live and breathe the Internet quite so much a chance to fall in love with our products."

The stand has been custom-made to reflect the irreverence and effervescence of Go-To, and of course, being a brand that lives and breathes social media, there is a dedicated selfie wall, and a $250 Westfield voucher on offer each day the store is open to the best Instagram pic tagged #gotoskincare and @gotoskincare.

The Go-To pop-up stores will be at:

Sydney, Bondi Junction Westfield
Thursday Oct 9 - Sunday Oct 12

Melbourne, Doncaster Westfield
Thursday Oct 16 - Sunday Oct 19

Brisbane, Carindale Westfield
Thursday Oct 23 - Sunday Oct 26