Georg Jensen and Red Cross Partnership

Georg Jensen and Red Cross Partnership

Georg Jensen and Red Cross join to create an exquisitely crafted partnership

For the first time in Australia, world-renowned jewellery brand Georg Jensen has partnered with Red Cross to raise funds to help the most vulnerable people across Australia and Asia Pacific.

To launch this exciting partnership, Georg Jensen and Red Cross have collaborated to create a limited edition DAISY Red Cross bracelet that will be available in all Georg Jensen and participating David Jones stores on 1st December, just in time for Christmas.

The statement DAISY bracelet will retail for $195 and Georg Jensen will donate $50.00 for every bracelet sold to Red Cross.

Anne Sullivan, Managing Director of Georg Jensen Australia says, "We are delighted to embark on this unique charity retail partnership, bringing together the power of two trusted international brands."

The limited edition Red Cross DAISY bracelet marks a new chapter in the history of this signature piece.

Ms Sullivan says, "originally crafted in Denmark in 1940 this elegant piece of jewellery became a symbol of hope, freedom and friendship during World War 2. We are immensely proud to be supporting Red Cross, a humanitarian organisation which also sprang from a desire to provide care and hope to those caught up in war.

"In addition, we will be encouraging customers to dig deep over the Christmas period and round up their purchases with all proceeds donated directly to Red Cross", said Ms Sullivan.

Kerry Symons, Acting Red Cross CEO said, "We are thrilled to partner with such an established global brand and an iconic piece of jewellery. Christmas is a time when many people start to think about helping others and the DAISY bracelet is the perfect opportunity to support those who need it most."

Proceeds raised through the sale of the DAISY bracelet and during the Christmas round-up campaign will provide vital community services such as a healthy breakfast to Aussie school kids who would otherwise go without or a reassuring daily phone call to an elderly person living alone.

The limited edition DAISY bracelet makes a unique Christmas gift while also helping those in need. For your nearest store call 1800 JENSEN.