General Peace Co.

Campaign raises funds for Save the Children Australia and The Salvation Army's Oasis Youth Support Network
Celebrity ambassadors show support through #GIVEPEACE

General Pants Co. has launched an unprecedented campaign to make a real difference this Christmas.

From 24 November, General Pants Co. storefronts and online will be renamed to General Peace Co., with all branding reflecting the change as the youth retailer aims to spread a message of peace to the world. General Pants Co.'s brands have also rallied behind the initiative by creating a -Give Peace' t-shirt range which will be sold in stores across Australia and internationally and feature designs from renowned brands Stussy, Ksubi, Santa Cruz, Neuw, Zanerobe, Vans,  Insight, Candidate and RVCA.

100% of proceeds from the $39.95 range will be donated to Save the Children Australia and Oasis Youth Support Network – two important charities that share General Pants Co's determination to make a difference.