FitFlop Summer Collection 2011

FitFlop™ Launch a Dazzling New Spring/Summer Collection

Its fashion and function combined, with the introduction of the hottest new styles from FitFlop Footwears revolutionary Spring/Summer collection.FitFlops latest range includes styles for women, men and girls offering a fabulous selection for the entire family. From well-loved originals, bright colours, metallics, bejewelled designs and dazzling sequins, this new range of sandals are fit to make your summer shine!

Combining Microwobbleboard™ technology, which can help increase the time that your muscles are engaged every single time you take a step, with fashion-forward footwear - FitFlop gives you a workout while you walk.... Whether youre into suede, sequins, leather, sparkles or ruffles, youll be sure to find the FitFlop for you from the new Spring/Summer collection.

Highlights from the womens range include the irresistible and sparkling Luna™ ($129.95), which features a sleek, metallic, microfibre lined upper with two bevelled-edge jewels that will look glamorous and chic on your feet. FitFlop also introduce the fabulously frilly, floral-inspired Frou™ sandal ($179.95) with delicate layers of folded suede ruffles. This fun, feminine style will be the perfect addition to your summer wardrobe.

For the men theres an expanded range of super-comfy, fashion-forward styles, including the double-adjustable, tumbled leather Hyker™ sandal ($149.95). This extraordinary sandal blends practicality and performance with user-friendly Velcro fastening straps. As well as the Microwobbleboard™ midsole, the sandal also features the anti-tired-leg Footfloat™ effect for unparalleled comfort in walking and holiday wear.

Case studies conducted by biomechanists at the Human Performance Centre, London South Bank University, show that wearing FitFlop footwear can increase bottom muscle activation (up to 30% longer), increase hamstring muscle activation (up to 16% longer), reduce hip joint stress (up to 8% longer) and reduce ankle joint force (up to 11%). The latest FitFlop™ collection will, without doubt, be walking off the shelves this season!

For super stylish young ones in the family, there are new designs available in the Girls range with the introduction of the shiny Girls Walkstar3™ ($79.95) and the sequin-smothered GirlsElectra™ ($79.95). Both styles provide feet with space so they can move naturally and feel free and have built-in Subaflex™ technology for a barefoot feeling even on hard, urban surfaces.

Review: For most women it's really frustrating that the gorgeous looking shoes just don't agree with our feet. Fitflop brings relief to the majority of women, who just can't wear high heels, but don't want daggy "old woman" shoes. Comfy, fashionable designs that feel great and look even better.

Stockists: Visit www.fitflop.com.au for more designs or call (02) 9939 0200 to find a FitFlop Footwear retailer near you.