Estee Lauder Pure Color Eyeshadow & Lips

Looking for smoldering eyes, shimmering lips and bold nails? Look no further with the new colour story

ESTÉE LAUDER
BLUE DAHLIA
NEW PURE COLOR

BY TOM PECHEUX, ESTÉE LAUDER CREATIVE MAKEUP DIRECTOR

Please find attached the press release and three images of Estée Lauder Blue Dahlia; a complete makeup collection that includes two distinct looks as well as two complementary lip products that create a visionary, avant-garde look with a touch of whimsical glamour by Estée Lauders Creative Makeup Director, Tom Pecheux.

Estée Lauder Blue Dahlia will be available all Estée Lauder counters nationwide and online at www.esteelauder.com.au

Prices starting from just $42.00


NEW PURE COLOR EYESHADOW BY TOM PECHEUX,
ESTÉE LAUDER CREATIVE MAKEUP DIRECTOR

A Collection of 24 Brilliant Shades and 4 Dynamic Finishes Inspired By Visionary Style

"I think eyeshadow brings to a woman a lot of self-confidence and power. The new Pure Color EyeShadow shades and finishes are sensual and powerful and I love them.

These are definitely my babies."

Tom Pecheux, Creative Makeup Director, Estée Lauder

Estée Lauder and Creative Makeup Director Tom Pecheux introduce the new definition of high-impact color with a vibrant collection of eyeshadows that envelop the eyes in raw attitude and style. Long-lasting pigments, fade resistant formulas and four buildable finishes are fused with bold, rich hues to create infinitely versatile eye looks. From natural to smoldering eye looks, this couture collection of shadows is expertly crafted and specially formulated to maintain the highest quality of color performance, uniting beauty and fashion. Revel in the variety of rich shades from plush purple and antique gold, to smokey graphite and sweet sugar... the new Pure Color for Eyes.

24 BRILLIANT SHADES
· Exclusive True VisionTM Technology incorporates intense, highly pigmented shades for a saturated colour rich application
· A crystalline laminate polymer intensifies color clarity and vibrancy in one easy stroke
· A subtle to high impact color palette ensures a shade for all skin tones and desirable eye looks
· 24 powerful shades create endless color combinations and eye looks

4 DYNAMIC FINISHES
· From a rich matte to a modern metallic, these four, multi-dimensional finishes animate the eyes for a boldly rich statement:

MATTE: Jet milled coated pigments provide a contemporary, suede-like finish

SATIN: A low lustre texture combined with a refined luminosity creates a soft sophisticated sheen

LUMINOUS: Prismatic light-reflecting pearls provide a chic, lustrous sparkle

METALLIC: Flattened and round pearls are paired to create intense, vivacious drama

HIGH PERFORMANCE FORMULA
· Technologically advanced reflective pearls provide an exclusive ultra brilliance
· Buildable coverage from a slight whisper of color to a dramatic flush. Wear alone or layer shades for a customised look
· A perfect blend of spherical and smooth powders deliver a flawless, smooth application
· Colour-true formula will not fade, flake or crease

MODERN, CHIC DESIGN
· The first to be introduced in the new Pure Color collection packaging. A sleek, golden mirrored compact with oversized Estée Lauder cartouche for a luxurious presentation
· The jeweled-like compact, incorporates a mirror for ease in application
· The new, specially designed sponge-mitt applicator was created to work with all four finishes
- Delivers exceptional adhesion and application on the entire eye area
- Specially designed micro pores apply each formula evenly and smoothly

The NEW Pure Color EyeShadow is nowe available at all Estée Lauder counters nationwide.

Shades:

MATTE: Wild Sable, Provocative Plum

SATIN: Ivory Slipper, Sugar Biscuit, Sepia Sand, French Vanilla, Lilac Whimsy, Iridescent Violet, Tranquil Moon, Candy Crave, Nude Fresco

SHIMMER: Hot Cinnamon, Smoky Ember, Polished Platinum, Tempting Mocha, Silver Bell, Peacock Blue, Pink Flash, Berry Burst, Safari Green, Enchanted Forest

METALLIC: Sizzling Copper, Black Crystals, Midnight Star

Suggested Retail Price: $42.00

Stockist Number: 1800 061 326

www.esteelauder.com.au


ESTÉE LAUDER INTRODUCES
NEW PURE COLOR GLOSS

24 Seductive Shades, 3 Brilliant Finishes and a Custom Collection by World-Renowned Makeup Artist, Tom Pecheux

"Gloss brings a highlight and sensuality to the face. For me, a woman who wears a gloss looks like she wants to be kissed!"Tom Pecheux, Creative Makeup Director, Estée Lauder

Estée Lauder introduces the next generation of color with high-impact glosses that drench lips in enviably chic shades. Lasting shine, maximum moisture and three multi-dimensional finishes combined with vibrant color and nuanced tones, set the stage for a modern, sensual look.

24 BOLD, SEDUCTIVE SHADES
· Exclusive True VisionTM Technology wraps pigments in a crystal-like coating to provide intense, brilliant color and shine
· A subtle to high-impact color palette ensures a shade for all skin tones and desirable lip looks
· Smooth, even pigments impart a soft, fullness to the lips
· 24 sleek shades of natural nudes, edible berries, seductive reds and sensual plums

3 LUXURIOUS FINISHES
· From a soft satin shine to an energetic sparkle, these three distinct finishes glide onto the lips to draw maximum attention.

SHINE: Color-true pigment polymers deliver an ultra shiny, glossy finish

SHIMMER: Finely cut pearls provide a mirrored shine with fierce shimmer

SPARKLE: Super high-shine fused with high-powered metallic sparkle for the most dramatic look

INFINITE MOISTURE
· Vitamin C and Vitamin E moisturize and help protect lips
· Multi-functional humectants enhance lips' emolliency and moisturization leaving lips immediately soft and hydrated
· Over time the condition of the lips improves, feeling and looking younger and healthier

LIGHTWEIGHT, COMFORTABLE TEXTURE
· Non-sticky, non-tacky formula leaves lips beautifully cushioned
· The new flexible, precision applicator delivers the perfect opacity in an even and fluid application
· Exclusive signature fig scent

The NEW Pure Color Gloss is now available at all Estée Lauder counters nationwide

Shades:

SHIMMER: Electric Ginger, Magnificent Mauve, Plum Divine, Rock Candy, Passion Fruit, Wired Copper, Garnet Desire, Mod Poppy, Wild Sugarcane, Impulsive Coral, Pink Innocence, Fuchsia Fantasy, Praline Paradise, Pink Kiss, Wild Lilac, Orchid Passion, Peach Sizzle

SHINE: Brazen Berry, Nude Rose, Tempting Tearose, Wet Cranberry, Simply Pink, Shocking Pink

SPARKLE: Sugar Rush

Suggested Retail Price: $42.00

Stockist Number: 1800 061 326

www.esteelauder.com.au