2012 is the first year Essential Groom will be involved with the Sydney Bridal Expo. "The wedding market is geared towards women and as the only resource dedicated to men it's only fitting that we represent the grooms and give the bride-to-be somewhere to send her fiance" says editor Matthew Paroz.

Catwalk collections handpicked by Essential Groom will showcase the latest trends from Herringbone, Sucieta, Le Noeud Papillon and items from Essential Groom's newly launched online store. Runway shows; Saturday at 11:15am & 2:15pm. Sunday 12:45pm & 3:30pm