De Jour's Black Magic

"Fresh knickers in a flash"

In 1998 Katrina Allen quit her ten-year career in advertising as an art director, to take on the might's of the multinationals Johnson & Johnson and Libra and launch De jour Tampons.

Since launching, De jour now holds around 7% of the tampon market they are stocked in. Katrina was also responsible for initiating the debate for the 'NO to GST on tampons.

Katrina continues to work on De jour launching the latest products Dejour black liners and Dejour combo of white and black liners.

What the Liners are used for:

1. Beginning/end of period when blood flow is still present yet light,
2. Double protection when wearing a tampon
3. At night during your period
4. Everyday to feel fresh as you can change without needing to change your knickers!