Each pack includes 5 x 290g Chocolate Blocks.
Cadbury Dairy Milk asks Australians to vote to keep its latest Marvellous Creations
The best-selling range continues to grow with new Cadbury Dairy Milk Marvellous Creations Banana Candy, Peanut Drops and Choc Biscuit – this time chocolate lovers will decide if the product stays on shelves or not, the vote is yours!
Just when you thought it couldn't get any better, Cadbury Dairy Milk reveals what could be its most exciting creation yet, fresh from the kitchens of Joyville – introducing new Cadbury Dairy Milk Marvellous Creations Banana Candy, Peanut Drops and Choc Biscuit, available exclusively at Woolworths stores Nationally from July 10.
Perfect for those cosy nights at home, this magical new creation is sure to have chocolate lovers feeling all warm and fuzzy with its deliciously unexpected combination of ingredients. Velvety peanut drops will melt in your mouth and get tastebuds tingling as delightfully retro and oh-so-scrumptious banana candy pieces collide with the hearty crunch of choc biscuit, all wrapped together in smooth and creamy Cadbury Dairy Milk chocolate – it's a magically marvellous match made in chocolate heaven.
The Joyville chefs think this could be their best creation yet, but they're a bit biased of course so Cadbury Dairy Milk is giving the power to the people, asking fans to decide if this new creation should stay on shelves or not. Chocolate lovers are encouraged to jump online to www.Joyville.com.au and vote on whether they love the new Marvellous Creations as much as Joyville does. The results will be revealed on August 7.
Ben Wicks, General Manager Marketing Chocolate for Cadbury Dairy Milk said he is confident customers will love this new Marvellous Creations product and continue to embrace the magic and fun that the brand inspires.
'We have been overwhelmed by the response to the Marvellous Creations range so far – Australians have welcomed the opportunity to revisit the magic and joy of childhood with each new creation and we are confident the new Marvellous Creations Banana Candy, Peanut Drops and Choc Biscuit will be no exception. We are certain chocolate lovers will vote to keep this exciting new product as part of the range permanently," he said.
This announcement follows hot on the heels of the recent launch of two exciting new Cadbury Dairy Milk Marvellous Creations – Clinkers, Raspberry Chips & Marshmallows; and Clinkers, Gummi Bears and Choc Biscuit which are already flying off shelves at supermarkets across the country.
Discover an even more joyful chocolate experience this winter with new Cadbury Dairy Milk Marvellous Creations Banana Candy, Peanut Drops and Choc Biscuit, available in both 290g blocks and 50g bars at Woolworths stores across the country from July 10.
290g RRP: $5.79
About Joyville
Joyville is a special place that lives in the imagination of chocolate lovers the world over, where workers whistle to chocolate, milk is stored in hillsides and chocolate is transported via purple pipelines and delivered by purple vehicles of all shapes and sizes. Joyville is always inventing new ways of making chocolate, in unexpected flavours and in unique and wonderful shapes.
It is a place that, at times, reveals itself to us, bubbling into our lives and helping us see and spread more joy into the world…
About Marvellous Creations
Marvellous Creations currently owns over 6.5% share of the total chocolate blocks market*, a huge success story for a brand that was launched just 12 months ago.
*Source: 'Mondelēz International calculation based in part on data reported by Nielsen through its Grocery & C*Track service for the Confectionery Category (Mondelēz International-defined) for the period MAT to December 2012, for the Australian total grocery & convenience market. (Copyright © 2013, Nielsen)"
About Cadbury Dairy Milk
Loved by millions in more than 30 countries, Cadbury Dairy Milk milk chocolate was voted as the most trusted confectionery brand in Australia by Reader's Digest readers in 2011, for the eighth successive year.