LOWEPRO gets wild with Reese's NEW 20th CENTURY FOX release
LOWEPRO, has been an enduring presence in the bag industry for over 48 years, and now has teamed up with 20th Century Fox to activate a major in-store partnership that will see fans of the WILD movie receive significant savings on numerous Lowepro products.
Purchasers of an individual Lowepro product (over $179) will be eligible for a $30 cashback, redeemed by uploading proof of the bag's purchase at lowepro.com/getwild. Those spending over $269, will secure a $60 cashback. The offer is being rolled out over 600 stores nationally**.
In one of WILD's opening scenes, heroine Cheryl Strayed (played by Reese Witherspoon) struggles to get to grips with her formidable hiking kit, as she sets out on the greatest challenge of her life – a 2,650 mile trek across the west coast of the US. A heritage Lowepro Toploader features prominently in the scene.
Brendan Lee, spokesperson for Lowepro Australia, said: 'Lowepro provides trusted durability for the active individual. What worked for Cheryl Strayed twenty years ago still does for the hikers of today,"
Speaking of the synergy between the movie & the Lowepro brand, Lee continued: 'In two decades, our range has become more innovative, more versatile & more stylish, so this partnership was not only a great way to tell the story of our brand, but also engage a whole new generation of people with a whole new generation of products.'
Based on the best-selling book by Cheryl Strayed and featuring OSCAR®-Nominated performances by Witherspoon (Best Actress) and Academy Award-winning co-star Laura Dern (Best Supporting Actress), WILD brings Strayed's gripping and inspirational true story to life.