Ultraceuticals Australia has released their biggest video campaign to coincide with the launch of their popular, RVR90™ (Real Visible Results in 90 days) program - Aimed at delivering real, visible results to people in 90 days.
View the RVR90™ video campaign now.
The video hopes to inspire others with skin concerns who are disillusioned by an over-hyped industry, to take action and sign up to the annual program. Last year's RVR90™ participant, Sue-Ann Smith shares her emotional skin journey as she reflects on a tearful moment her mum points out her biggest skin insecurity; a traumatic trigger which would motivate Sue-Ann to take steps to clearer skin.
Sue-Ann said: 'I'd like to think I inspired women to realise it's never too late to feel your best. I think before kids, after kids, thirties, forties, you can still achieve your goals. You can still feel good about yourself."
PR Manager, Adrian De Brock says: 'This RVR90™ video campaign is the story of personal skin struggles, of dedication and time for self and of the lesson that physical changes really can go much more than skin deep with real visible results."
We have been so fortunate to work with last year's RVR90™ participant, Sue-Ann who has let us into her home and open up about her deepest skin insecurities. Her skin transformation has been so impressive that I know other viewers will see this and be inspired to re-discover their own confidence again through better skin. Our ambassadors are real people, with real results and we're excited to share their story".
The RVR90™ campaign is all about achieving real results and aims to break through the noise of an industry usually over-hyped with false claims and promises."
The RVR90™ 2017 video will be communicated largely via digital and social media outreach to create awareness around the popular RVR90™ (Real Visible Results in 90 days) campaign from February to April 2017. The program is designed to help customers achieve real results with a combination of products and clinic treatments.
Sue-Ann along with two other winning RVR90™ 2016 case studies, with their skin therapist's will be featured in various forms of marketing material for the launch of the 2017 program.
Each year, Ultraceuticals Australia launches this trademarked national and NZ campaign to drive more awareness around the effectiveness of Ultraceuticals and help customers understand the treatment journey and commitment it takes to achieve desired results. A person's skin journey is made up of a combination of homecare and in clinic treatments. 70% of outstanding skincare results are created through a homecare regime, while the remaining percentage is accomplished through in-clinic treatments.
The RVR90™ campaign has a vision to empower people with inner-confidence by achieving their best skin. It aims to restore people's faith in an industry with over-hyped claims by experiencing a high-performing and scientifically proven range. Real is the new beautiful and Ultraceuticals want a chain reaction of skin believers to get the conversation started, unite as a community and to give Ultraceuticals 90 days to transform their skin #RVR90.
The RVR90™ involves a simple 3-step process:
Step 1: Skin technician identifies clients' core skin concern and selects the treatment serum to treat this concern from four categories: Fine Lines & Wrinkles, Loss of Firmness, Acne & Congestion, Coarse Texture & Dull Skin tone.
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