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Abyss by Abby launches stunning swimwear range
Celebrity fashion designer and founder of international boutique fashion label Abyss by Abby, Abby Kheir, has today announced the much-anticipated launch of her new swimwear range.
The swimwear range which consists of a variety of stunning designs, includes luxurious bikini sets made from high-quality ribbed fabrics. The launch of the range is the brand's first foray into swimwear which up until now has focused on evening and cocktail dresses, wedding dresses and glamorous day dresses.
"I am so excited to be launching our swimwear. It is the perfect addition to our already much-loved range of clothing. Our swimwear is designed for versatility, comfort and flexibility while giving women the ability to feel glamorous and sexy at the same time," Kheir said.
"The designs include styles which can be mixed and matched to suit the body type and fashion preferences of women. For girls who don't like to wear low underwear, we have designed a high-waisted underwear that hugs the waist beautifully. For those that like to be a bit more cheeky, we have included designs that give you the freedom to show off more of your booty. That is the great thing about the range, you can put different pieces together to suit your comfort and style needs at the time.
"The styles are ideal for beachwear, pool and resort wear, or lounging around socially. I designed the range to work with my broader clothing collection so that tops and dresses could be worn over the top to complement the swimwear for a more functional, glamorous and on-the-go look.
"The ribbed fabric is gorgeous on the skin and has a beautiful shimmery look as well.
"The Abyss by Abby swimwear range now enables you to achieve the same level of glamour whether you are out to dinner in one of our luxurious dresses or you are poolside in a set of our stunning bikinis."
Available online from Abyss by Abby, the range starts at $159.00.
"We know our customers are going to love it. We will continue to expand our swimwear range in response to feedback from our wonderful and committed customers. I am always looking for ways to help women feel more empowered by looking and feeling more sexy and glamorous."
As the founder, chief designer and CEO of Abyss by Abby, Kheir has personally influenced the style, personality and character of the brand's garments and presence in the market With a cult following of more than 900k Instagram followers, Abby knows exactly what is on-trend and how to make a statement.
"I am looking forward to seeing our stunning swimwear range being worn by women around the world. It brings me so much joy to see how beautiful women feel when they wear my designs," Kheir said.
Abby Kheir started her career twenty years ago as a 21-year-old wanting to make her mark on the Sydney fashion scene. Today, her global fashion empire is online and her designs are worn all over the world. Kheir's designs have a distinct and recognisable theme that has caught the attention of fashion icons. An internationally acclaimed self-taught fashion designer with the ear of celebrities like Kylie Jenner, Khloe Kardashian, Nicole Scherzinger and Sofia Ritchie, Kheir has turned 'sexiness' into a multi-million dollar business.
