Thanks to Johnson's here is your chance to win a Johnson's Bedtime Pack valued at $154.67 including:
Baby skin care wipes x 2: $5.95
Baby Bedtime Bath x 2: $11.95
Baby Bubble Bath x 2: $18.00
No More Tangles Spray: $6.99
No More Tangles Shampoo: $6.99
No More Tangles Conditioner: $6.99
Baby Oil x 3: $6.99
Baby Lotion x 2: $6.99
Baby Bedtime Lotion: $5.99
Baby Bedtime Oil: $4.95
Top To Toe Wash x 2: $5.00
Baby Shampoo x 2: $5.55
Baby Conditioner x 2: $5.55
New research from Johnson's has revealed sleep deprivation is the biggest struggle for the nation's mums. The research found the greatest challenge of early parenthood is lack of sleep (75%) with new mums only getting three to four hours of shut eye each night.
This had led Johnson's to launch the -Tonight We Sleep' challenge and BEDTIME App. The new app offers sleeping tips, support and live Tresillian advice together with the Johnson's clinically proven 3-Step Routine – promising up to an extra hour of sleep for both mum and baby. The challenge will see mums adopting the 3 step routine for a week to get an extra hour of shut-eye per night.
Sleep deprivation has proven more of a burden to new parents than financial strain (38%) and disrupted social life (24) and can lead to absent mindedness and forgetfulness. The most common blunders worn-out parents make includes forgetting or mixing up dates in the diary (50%), losing important items such as keys (43%), locking themselves out of the house (14%) and even forgetting their friends names (14%).
The importance of sleep is well-documented. Although sleep deprivation can have serious side effects in extreme cases, for many new parents, loss of sleep is mainly associated with absent-mindedness and forgetfulness. The research from JOHNSON'S reveals the most common blunders worn-out parents make includes forgetting or mixing up dates in the diary (50%), losing important items such as keys (43%) and locking themselves out of the house (14%).
Experts say that the best way to improve sleep habits with young children is to establish a bedtime routine3. 'Once a bedtime routine is established, babies can drift off to sleep more quickly and, after the first few weeks, wake up less through the night. This, in turn, should help mum with sleepless nights too" says Baby Sleep Consultant, Jo Ryan (MPH), who was a Registered Nurse for nearly 20 years and has a Masters of Public Health.
Parents who want to take the challenge and adopt the 3-Step Routine can learn more by downloading the new JOHNSON'S BEDTIME App - a resource which offers tips and support to help get baby to sleep, as well as access to Tresillian Live Advice, which is also available to access from the JOHNSON's website. This Tresillian resource allows mums to chat directly with a Tresillian Nurse online for expert advice between the often challenging hours of 5-11pm on weekdays.
Tresillian's Operational Nurse Manager, Leanne Daggar says 'At Tresillian we understand how difficult sleep deprivation can be for new parents. Our nursing staff work with parents to recognise what are known as baby's 'tired' signs and then how to respond. There are several ways parents can calm baby prior to bedtime including a warm bath and massage along with lots of cuddles and reassurance and support from organisations like Tresillian, so baby can discover their own way of falling asleep".
The Tonight We Sleep Challenge aims to equip parents with the expertise they need to avoid sleep deprivation.
The JOHNSON's BEDTIME App can be downloaded from the App Store on iOS or Google Play on Android devices. In addition to information about the 3-Step Routine and access to Tresillian Live Advice, the JOHNSON'S BEDTIME App offers a number of resources including a baby sleep tracker and downloadable lullabies. Visit www.johnsonsbaby.com.au/bedtime for more information.
