Procter & Gamble's Gillette have announced the expansion of its official partnership as grooming partner of independent global charity, Movember into Australia & New Zealand.
Gillette, together with Movember, will be urging the men of Australia & New Zealand to grow and maintain a neat moustache over the month of November to raise vital funds and awareness for prostate cancer, testicular cancer and men's mental health. In Australia, Gillette has pledged to raise $40,000 and beyond via matching employee donations of up to $20,000.
To kick start Movember, a series of Shave Down events will be hosted around the country to help guys prepare their skin for the best and neatest mos. Gillette shaving booths, complete with shaving experts, will be on hand showing guys how to manage their mos throughout Movember.
As part of Gillette's latest campaign The Kiss Debate, Gillette's Grooming Expert will be arming men with styling advice on how to grow the best moustache, keep it neat and ensure maximum kissability. Meanwhile, the ladies will be given advice from Gillette's Kissing Expert on how to navigate their way around their man's mo for the best kisses.
To celebrate the end of Movember, and to remind guys it's back to -business as usual' when it comes to grooming, Gillette will be hosting a Mow the Mo event in Pitt Street Mall in Sydney.
Emman Delacruz, P&G Gillette Brand Manager, comments: 'Gillette is delighted to be the official grooming partner of Movember for the first time in Australia & New Zealand. It's a very natural synergy for us. The month of November acts as a stark reminder to men to raise awareness and funds for prostate cancer, testicular cancer and men's mental health. Throughout our partnership with Movember, our aim is to raise as much awareness and funds for the vital charity as possible while supporting men in still keeping their mos neat and trim."
Jeremy Macvean, Movember Australia Country Director, said: 'We're thrilled to have Gillette come aboard as a Major Partner of Movember in Australia. Through the partnership, Gillette will be helping Mo Bros to keep it neat across the 30 days of Movember".
Gillette will be supporting its partnership with Movember via above and below the line activity including TVCs, PR, experiential events, social media and sampling.
For more information about Movember visit www.movember.com.au.
To participate in the debate about whether stubble is killing the kiss at www.thekissdebate.com.au or #thekissdebate.