Collins two3four

Who will be the centre of attention for Fashion Week?

At the event billed as the 'Fashion Week's before party' celebrities, fashion elite and industry aficionado's will vie for the spotlight at the official launch of collins two3four.

The centre has finally grown up shedding its Sportsgirl image for the more sophisticated CBD cliental.

Amongst the 300 plus fashion crowd, guests include Melbourne's own Alannah Hill and members from the cast of Neighbours.

Guests are promised a night that will set the standard for Melbourne's Spring Fashion Week - with gift bags, entertainment including the internationally renowned DJ Sean Quinn, and a unique transformation of Melbourne's favourite shopping precinct located at 234 Collins Street, Melbourne. There will be an opportunity to enjoy a parade of some of Melbourne's most sought after labels.

collins two3four Centre Manager, Sandy Kelly-Burton, said of the re-launch "collins two3four is a much more sophisticated and poised centre than it was four years ago. In the past twelve months the centre has undergone an identity change, and this official re-launch party is an opportunity to acknowledge this shift and showcase our fantastic labels."

"Today, people are increasingly discerning and have a greater awareness of quality worldwide fashion trends than they did ten years ago. collins two3four is proud to extend the ambiance of Howey Place bringing together a selection of Melbourne's leading fashion designs for the astute aficionado," she said.

collins two3four will present the Saba, Pilgrim, La Bella Donna, Indigo, Monsoon, Dangerfield, Mollini, American Rag, Youthworks, and Cheekee brands during the event.


Check out the Collins two3four website www.collinstwo3four.com.au