Shiri Freda Appleby (born December 7, 1978) is an American actress. She is known mainly for her leading roles in the television series UnREAL and Roswell. Her film credits include A Time for Dancing, Swimfan, Havoc and Charlie Wilson's War.

In 2008, Appleby joined the cast of the final season of ER, playing intern Daria Wade, before starring as Cate Cassidy in the CW drama Life Unexpected, which aired two seasons from 2010 to 2011. In the summer of 2012, she starred as Lucy in the web comedy series Dating Rules from My Future Self. She had recurring roles on both the NBC drama series Chicago Fire and the HBO comedy-drama series Girls. Since 2015, Appleby has starred in the Lifetime dramedy series UnREAL as Rachel Goldberg.