Boots Laboratories Serum7 Range

Boots Laboratories Serum7 Range

The scientifically proven anti‐ageing phenomenon, Serum7 & Serum7 LIFT from Boots Laboratories, arrives in Australia.

At last, the wait is over! This month Boots Laboratories launch their line of anti‐ageing skincare to the Australian market. Australians can now purchase Serum7 Beauty Serum – the top‐selling European beauty favourite that has been scientifically tested and proven to achieve remarkable results for younger looking skin in just 28 days. With the launch of Serum7 Beauty Serum, and the Serum7 range, Boots Laboratories brings the certainty of science to Australia through the country's largest pharmacy network – Amcal, Amcal Max, and Guardian Pharmacies.

It is never too late, nor too early, to take steps to try and alleviate the signs of ageing, which is why Boots Laboratories developed Serum7 and Serum7 LIFT – two specific beauty regimes, designed to address anti‐ageing needs. The entire Serum7 range has been tested and endorsed by leading scientific skincare experts.

The Heros: Serum7 Beauty Serum is a concentrated skin‐perfecting beauty serum that works to target the first signs of ageing, helping to keep skin looking younger by supporting fibrillin production. Fibrillin, a dermal protein, is one of the main components of skin elastic tissue and helps repair the effects of sun aged skin, recognisable as coarse wrinkles on the surface of the skin.

Serum7 Beauty Serum contains a patented antioxidant complex of Mulberry, Ginseng and Vitamin C to help protect against free radical skin damage. The Age Defence Complex of White lupin and Peptide helps to maintain collagen and fibrillin levels in the skin, helping to smooth out the appearance of lines and wrinkles, and firm the skin's surface. The Pro‐retinol Vitamin A works at the surface of the skin to enhance skin cell renewal – leaving the skin looking smoother and plumper. Serum7 LIFT Deep Wrinkle Repair Serum is a rich and luxurious serum that works to reduce the appearance of deep and established lines and wrinkles. After 4 weeks the appearance of deep lines and wrinkles are reduced.

The Proof: The entire Serum7 range has undergone rigorous testing with 29 separate tests on the skin of nearly 2,000 women.

Serum7 Beauty Serum has been extensively tested and shown to visibly improve the appearance of fine lines and wrinkles in just 28 days. Also helps to prevent the formation of new lines and wrinkles leading to visibly younger looking skin.

Serum7 LIFT Deep Wrinkle Repair Serum is the first anti‐ageing cosmetic product proven to work in an independent 12 month clinical trial, with breakthrough results that have been published in leading international dermatological journals. The serum restores firmness, and reduces the appearance of deep lines and wrinkles by up to 50% in just 4 weeks.

Serum7 product range

 Developed to the same high standards as Beauty Serum, the accompanying Serum7 range has been tested and endorsed by leading experts and proven to enhance anti‐ageing benefits when used a part of a regime. For the first signs of ageing, the Serum7 range offers seven products designed to combat fine lines and wrinkles:

Serum7 Beauty Serum 30ml $36

Serum7 Protecting Day Cream (with SPF15 & UVA protection) for Normal skin or for Dry skin 50mL $34 each

Serum7 Regenerating Night Creams for Normal skin or for Dry skin 50mL $34 each

Serum7 Fine Lines Eye Cream 15mL $26

Serum7 Protecting Body Serum 150mL $19

For women worried about established lines and wrinkles, the Serum7 LIFT range offers four products formulated for more mature skins to reduce the appearance of deeper lines and wrinkles:

Serum7 LIFT Deep Wrinkle Repair Serum 30ml $38

Serum7 LIFT Firming Day Cream (with SPF15 & UVA protection) 50mL $36

Serum7 LIFT Rejuvenating Night Cream 50ml $36

Serum7 LIFT Deep‐Wrinkle Eye Cream 15mL $28

All of the range is hypoallergenic – the products have been tried and tested on even the most sensitive of skin. Brought to you EXCLUSIVELY by Australia's largest pharmacy network – Amcal, Amcal Max and Guardian Pharmacies.

Boots have 160 years heritage of laboratory development and helping people look and feel their best. Boots was established in 1849 in Nottingham (England) by John Boot. His son, Jesse, built long lasting trust with customers through his policy of offering the highest quality products at affordable prices.

Today Boots Laboratories remains at the forefront of the health and beauty industry developing scientifically advanced products, such as Ibuprofen and the world's first SPF50 sun protection. Every product developed is not only rigorously tested and researched at the Boots Laboratories and consumer research centre but also at renowned independent test‐centres throughout Europe. Boots Laboratories strives to continues to develop products with their founding principle in mind which is to offer both pharmacists and consumers the most innovative and high‐quality products that are effective and have proven results. Boots Laboratories, Serum7 and Serum7 LIFT are trademarks of The Boots Company PLC.