White Balloon Day on September 7 (a national focus of Child Protection Week 4-11 September), is the initiative of Bravehearts Inc. and the only national annual campaign taking the fight against child sexual assault to every corner of Australia with the vision of making Australia the safest place in the world to raise a child.

Recognised as the leading independent child protection agency in Australia, Bravehearts' charter addresses all facets relating to child sexual assault including prevention, specialist therapy, support, education, research, advocacy, legislative reforms and online resources - all make a remarkable, quantifiable and positive difference in the protection of Australia's children against sexual assault.

Angry Anderson AM, Ambassador for White Balloon Day appealed to all Australians to support this national campaign saying, "Every Australian child deserves the right to feel safe and every adult has a responsibility to make sure we do everything in our power to protect our kids from harm."

"Come on Australia, let's do what we can to protect our kids. We can all get behind White Balloon Day, say NO to child sexual assault and raise vital funds to help educate, empower and protect our kids!