Australian Wool Innovation invites you to meet two very different ends of the wool industry at the world's largest sheep show at Bendigo.

In the Merino shed at the Australian Sheep and Wool Show some of Australia's best fashion designers including Anna Plunkett and Luke Sales, design duo for their label, Romance Was Born and Therese Rawsthorne will be showcasing their work amongst the nation's best Merino genetics, the work of 200 years of Merino breeding.

Come and have a drink while celebrating the modern and diverse natural fibre. It will be a casual yet unique meeting of both wool mind and matter.

It promises to be a great photo opportunity and chance to meet innovative thinkers and leader who all have the goal of rejuvenating this great natural fibre.